Who should you learn from? The one who has done it, and done it well.
1. Read all the books you can on your subject.
2. Go to industry events and seminars.
3. Write press releases to get your company’s name in the media.
4. If you get into public speaking, you can get paid. If you have a book, it validates you as a speaker.
5. Sales copy is critical. Keep in mind this acrostic AIDA(attention, interest, desire, action)